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Creating Fans Of Our Worship Gatherings

Written by Bryan Nelson on Thursday, 03 January 2013. Posted in Blogs

Creating Fans Of Our Worship Gatherings

Someone recently said to me — if our church would select more (fill-in-the-blank) types of songs, we’d create more fans.

Fans?

Call them fans, advocates, supporters, admirers, or whatever you’d like. Sure. I’d like more of them. Wouldn’t you? Get past the word “fan” — and look at the deeper issue.

Should one of our goals be to create fans/supporters/admirers? I’ll argue that fans ought to be a by-product of something else — not something we ought to try to do in a worship setting.

So what’s more important than creating fans/supporters/admirers?

Creating worshippers who respond to God regardless of the environment they find themselves in. That’s a great goal. If a worshiper dislikes a song, yet decides to worship anyway — that’s a huge win. On the contrary, having a worshiper who loves the music style to 1 out of 4 songs — and focuses in on the style-ratio not being equal (or a quota not being met), is a big loss. Shouldn’t we be more worried about moving worshippers to a deeper place of worship – rather than wondering if they like what we’re doing?

Creating fans would be easier. Radio stations do it all the time with music styles. We’d poll the church, find out what everyone likes, group them into units based on their likes and dislikes, then create 3-4 different worship environments that they are fans of. There, that was easy. Helping people mature deeper in this regard is more difficult than creating fans.

Does catering to the preferences of people call people to follow Christ at a deeper level? Not in my opinion. It communicates, “Listen, tell me what you like and let’s keep you happy…and I hope this makes Jesus happy too.” Keeping the peace ought not to be the default here. It’s easier to keep the peace, but that’s not what we are called to, is it? We are called to lead people to a deeper life in Christ. Let’s take the challenge. Let’s not take the easy road and create a fan-base. Let’s create mature followers of Christ. Surely these mature followers will respond to God, instead of waiting for all the songs to be their favorites.

So what does a mature (or maturing) worshipper look like? It might look something like this. Let’s say a worship environment has only 1 out of 4 songs that someone prefers. If the worshipper takes personal responsibility, and doesn’t wait for the planets-to-align to decide to worship, and worships regardless of the 3 songs they don’t like — that’s mature. Instead, they see past their own preferences of style, volume, dress, lighting, jokes, personalities, etc. — and see God Himself, and respond with an authentic expression.

How do we help worshippers mature? It’s not easy. We do it with teaching/education. For example, spending time talking with Sunday school groups about worship. Getting feedback. Softly challenging the easy path. Or maybe a blog post. Or maybe go through a time where you don’t tell people how to worship (stand now, sit now, sing now, etc.) Or maybe a one-on-one conversation over lunch. The task won’t be won overnight. It’s a long haul. It’s small movements over time.

Let me give one example of how we are more mature today. Before, the congregation would wait to be told when to start singing. In fact, people would come to me after the service and say, “You didn’t ask us to sing. Am I supposed to sing?” I would invariably respond, “Sing when you want to respond to God — don’t wait for an invitation.” Today, we rarely utter the words, “Let’s sing.” We are more mature for it today. Worshippers are now ‘conditioned’ to take on the responsibility of worshipping. They don’t wait for an invitation. If they do, the gathering will be over — and they’ll miss out.

Keep in mind, you won’t win everyone. Even with a fan-base.  ”Winning people” isn’t the point.  We won’t cause everyone to mature. There will always be a selfish few who will demand a worship environment that speaks to them. These few will find others who are like-minded…in fact, their own little fan-base. Remember, these worshippers are in the minority. Most believers who are following Christ truly want to grow and mature.

Even though I’m one of the biggest human influencers in our worship environment, I’m still learning. You are too. The moment any one of us claims to know how to best create a worship environment for any group of people is in danger of creating a worship environment that connects with only themselves, or their fan-base. If we ever get there, please stop me.

Imagine if someone left our church — and went to another church. If I met them on the street and they said to me, “I’m not really a fan of the worship environment at my new church — but my former church taught me to respond with personal authentic worship regardless if I like it,” — that’s a huge win.  I’d be a fan of that.

About the Author

Bryan Nelson

Bryan Nelson

Bryan is the Worship Arts Pastor at Topeka Bible Church in Topeka, Kansas. Born in Waukesha, WI, his roots are in Kansas. He began following Jesus when he was young - but didn't give his entire life to God until his high school years. After college, he spent ten years on staff at a church in Pennsylvania until April 2007 when Bryan and his family moved to Topeka to join the team at TBC.

Bryan also is the creator of MyMusicWriter.com, a custom music writing service for worship leaders, 2012 Editors Pick by Worship Leader Magazine, networking with 1,700 worship leaders.